Dynamic Creative™ targets your potential buyers with highly customised Live Ads featuring key information such as product descriptions and pricing that customers need at the time that they are looking. By matching search requests with inventory features directly from your website, the Dynamic Creative™ Ad Platform creates ad campaigns that delivers rich, effective and engaging experiences for searchers that leads to positive action.
Dynamic Creative™ works to increase the profitability of your ads. By creating highly targeted, inventory specific ads, we guarantee higher Click Through Rates, lower Costs per Click which will ultimately result in a more effective Cost Per Acquisition.
Dynamic Creative™ gives you big brand advertising campaigns at an exceptionally low cost. This is made possible by our patented, automated platform that works in sync with your inventory changes to create real time, targeted ads which are accurate and totally relevant to your potential customer. As your product inventory changes, the Dynamic Creative™ Ad Platform updates your ads automatically. As promotions or deals expire, Dynamic Creative™ turns your ads off to ensure constant relevancy and reduce wastage.
The Dynamic Creative™ Ad Automation Platform has the specialised technology to run and update millions of targeted and highly relevant ads every hour. Inventory data driven, automated ad campaigns mean faster speed to your target market. Automated ads are generated from carefully crafted campaign templates which feature optional ad conditions to give the impression that every ad has been hand written. This automated technology gives the same preference to all ad campaign types across all advertising budgets.
Google Shopping uses your inventory data feed to create product specific shopping ads that will appear on the Google Shopping website at a time when your potential customers are searching for products that match the features that you are offering. Google Shopping places your product top of mind and helps shoppers make informed purchase decisions.
This is Google's online advertising platform that lets you target potential customers by matching your specific keywords to related web searches. Your ad(s) will only be displayed to people who are already searching for the kinds of products and services you offer. Ads can appear on Google and its partner websites and you will only be charged when someone clicks on your ad.
Google Remarketing is a special feature that lets you reconnect with searchers who have previously visited your website. Remarketing targets these potential buyers while they are browsing other websites, using mobile apps or even searching on google, by showing them compelling messages or offers that will encourage them to return to your site and complete a purchase.
Dynamic Ad Templates are used to create Live Ads, with deep-linked content from your website such as products, categories, prices, brands, % savings and offer countdowns, These ads deliver the richest, most engaging experience for searchers as they are automatically updated as your product inventory changes.
Dynamic Ad Conditions are special features within the automated Dynamic Creative Platform that create highly customised ads for every category, product or brand that you sell and keywords you target. For example, as soon as an item goes “on sale” or has a price change, our system will automatically detect it and trigger a different ad based in response to the new price details.
By using Negative Keywords Conditions you can designate the variations of keyword/terms you don't want included in the basket of clicks that you'll pay for. These conditions can be added and updated at any stage of your ad campaign and are an extremely cost effective tool to increase the relevance of your ads.
One of our qualified team will assist you with your enquiries in a timely manner and provide you with regular phone updates to your ad campaign.
Where appropriate a dedicated Account Manager will be appointed to your account. Degree and Google Qualified, their role will be to provide ongoing support, monthly account performance reviews and most importantly to monitor your campaigns on a regular basis to ensure that campaign goals are being achieved.
If specific campaign design is required a Campaign Manager can be added to your account as an optional support role. Degree and Google Qualified, their speciality is to define the campaign priorities and tasks, design and execute the campaign plan, then ensure that the campaign is optimised.
Where available, you will have access to the Budgeting Forecasting tool that allows your campaign to be split into multiple categories. This will allow you to assign different budgets and campaign goals per category. A Campaign Manager and an Account Manager will log into this daily to ensure that the campaign goals are being achieved.
This level of support is designed to provide you with faster data access & campaign optimisation.You will receive the full support of an Account Manager and a Campaign Manager who will work with you to create and execute relevant profit driven models. You will benefit from regular work in progress meetings as well as quarterly account planning sessions.
Your dedicated support team will be conduct monthly work in progress meetings with you via conference call to review performance and provide valuable insights for campaign optimisation.
Where appropriate your support team will meet with you at your premises to conduct in depth performance reviews and planning meetings. These will be held on a quarterly basis.
Full Managed Services offer a Risk Free/Performance Promise that comes into effect with a 40% risk free guarantee from a minimum spend of $3,000 per month. If at the end of each month, we don’t achieve our forecast and the agreed goals, you will be offered a reduction of up to 40% off our software and management fees.
This represents the number of time your ad was delivered to a browser on a computer, tablet or mobile device.
This represents the number of times people click on your ad through to additional information contained on your website.
This represents the number of prospective customers who having seen you ad submitted a form releasing permission to be contacted in relation to the product/service being advertised.
This represents the number of times prospective customer looked up your phone number when your ad was shown.
This gives you access to Dynamic Creative’s issue tracking system should you need to report any software issues experienced with the creation and execution of your ad campaign.
One of our qualified team will assist you with your enquiries in a timely manner and provide regular email updates to your ad campaign.
For a $295 service the cost breakdown will be:
$95 Realtor Ads software license fee (non refundable)
$200 Will be spent on advertising
$295 Total Monthly Fee
What if $200 isn't enough?
You can switch plans at any time. If you find that the $200 advertising budget is not enough you can go up to the Professional Plan to an advertising spend of $350 a month.
What if $200 is too much?
Any advertising spend that is not maximised on your account during your nominated period will be credited back to your account. Quarterly reviews will be conducted and all adjustments made accordingly.
For a $595 service the cost breakdown will be:
$245 Realtor Ads software license fee
$350 Will be spent on advertising
$595 Total Monthly Fee
What if $350 isn't enough?
Once again you can switch plans at any time. If the $350 advertising budget is not enough you can add more money to it on a monthly basis without being charged any extra fee. If at some stage you find that you want to increase your advertising spend to over $550 a month you can talk to us about a premium plan that will be customised to your specific needs.
What if $350 is too much?
Any advertising spend that is not maximised on your account during your nominated period will be credited back to your account. Quarterly reviews will be conducted and all adjustments made accordingly. If you find that your advertising spend is consistently lower that the $350,you have the option to drop back to the Lite Plan.
Agent & Property Listings
The price for the Syndicated Ad platform will be calculated on application.
The role of the Campaign Manager is to define the campaign priorities and tasks, design and execute the campaign plan then ensure that the campaign is optimised.
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