Services
PPC
Pay Per Click
Pay per click search engine marketing is the art of creating ads that drive traffic search engine results from one, to all of the pages of your site. Each ad creative is mapped to one or more keywords, and one destination page of the site.
The manual creation of campaigns is long winded and tiresome. At e-channel search, we have created a purpose built technology to create and manage these campaigns, called DynamicCreative™.
DynamicCreative™ takes an import of all the data relevant to a search marketing campaign from a web site. This data can be refreshed as a rate of up to 3 hourly, but is normally daily. This data is processed and manipulated by DynamicCreative™.
DynamicCreative™ is connected directly to Google Adwords and Yahoo Panama via an interface. Campaigns are generated and published in Google and Yahoo, large campaigns with a million keywords can be populated in a matter of hours by DynamicCreative™.
Campaign creation is carried out by one of our search engine marketing experts, who follow a methodology for creating campaigns called the 7 elements of search. DynamicCreative™ and the methodology work hand in hand to ensure that the campaign structure and content is optimal for achieving the client’s campaign performance.
DynamicCreative™ also updates ads based on the contents or inventory of the website. If a product drops below a certain stock level, or expires, the system recognizes this, and stops the advert for that product. Conversely, newly added products are recognized, and new ads created.
In addition, DynamicCreative™ operates a system we call live ads. Live ads contain stock parameters, those commonly used are, stock levels or item price. A good example of this is an airline which has 25 flights at $500, when all are sold, the price goes up to $700. In this case, the ad would reflect the correct number of flights, 24 flights to Bali available at $500.
Publishing campaigns quickly, using a system that can update ads that are live in the search engines, in a matter of minutes allows our search engine marketing experts to quickly and effectively optimize a campaign to a desired KPI, CPA or ROAS, then continue to optimize the campaign by constant testing.
To find out more about our Pay Per Click or Social Ad services, contact our sales team on:
- Toll Free (US)
1-646-291-8907 - Sydney (Australia)
+612 8262 9222 - Adelaide (Australia)
+618 8224 1700 - Email