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Search Engine Marketing (SEM) Services
Our Approach To Search Engine Marketing
House Keeping
SEM is sill a very new advertising channel and we find that our customers’ knowledge and understanding of search can be varied. So the first thing we like to do is make sure we are on the same page as our customers when it comes to industry acronyms and definitions. Read What is Search Engine Marketing, SEM, SEO & PPC.
No two campaigns are the same and neither are the needs of our customers. Establishing a communication and reporting process is also a vital part of SEM house keeping. This doesn’t have to take up a lot of your time, in fact the objective is to set up the processes so that it will save you time.
Learning as much as we can about your customers is also important. In many cases we already have access to independent online consumer behaviour reports, but this is one place that we look for your input. You know your Brand better than we can ever hope to – we accept and embrace that. We use our 7 Elements of Search methodology to extract the valuable and crucial knowledge that is in your head and transfer that to a successful SEM campaign.
Contact our sales team for more information.
Defining Goals
When defining your business goals for an SEM campaign we do not differentiate between SEO and Paid Search (PPC).
We can use SEO and Paid Search to:
- Increase your product or brand awareness
- Increase engagement and interaction with your customers and (or) prospects
- Generate highly qualified sales leads
- Generate direct sales (if your site is ecommerce enabled)
- Improve customer retention and reinforcement
Contact our sales team for more information.
Developing A Strategy
If you can supply us a clear and concise brief for SEO or Paid Search we can quote you accordingly.
If you have a clearly defined marketing plan and do not have an SEO Brief we can assess your SEM needs and develop a Brief for you.
For companies that are new to search and don’t have the internal capability to develop an SEM brief, we recommend that you take advantage of our expertise and let us develop a strategy for you. Using our 7 Elements of Search methodology we can help you to define your goals and develop an execution plan.
We can make recommendations on:
- SEM Budget Allocation
- How and where to use SEO
- How to include Yahoo and MSN and other search engines
- Use of Social Media sites for SEO
- Advertising in Social Media Sites
Social Media Sites should also be included into the mix. Many of them offer category and demographic targeting.
Contact our sales team for more information.
Executing & Managing A Campaign
Paid Search and Social Media Ads are quicker to execute because they don’t require the advertiser to make too many changes to a website. However, in some cases it is to the advertiser's advantage to improve the relevancy of the website's landing page – or create a new one for that matter. Google, Yahoo and MSN all have ad-quality guidelines that reward advertisers for making their ads and webpages relevant. Customers will also reward you for relevance by engaging more with your brand. Using DynamicCreative we can execute, manage and test very large and relevant campaigns efficiently.
More information on our Paid Search Services.
Search Engine Optimisation requirements always start with a technical audit of your website's architecture and structure to ensure that it is compatible with search engine algorithms. This is worth doing even if you have done it before, as algorithms tend to change. If you want a fresh outlook on where your SEO is heading then a strategic outlook that takes into account keyword selection, website content and conversion mechanisms' may be more appropriate. Maintaining an SEO campaign requires the installation and monitoring of Webmaster tools, regular content reviews and obtaining links from other websites.
More information on our Search Engine Optimisation (SEO) Services.
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