DynamicCreative™ Product Overview

DynamicCreative™ is a search engine marketing software platform that allows us to execute and manage large and complex search engine marketing campaigns.

DynamicCreative™ makes it easy for those with large, dynamic websites to manage complex paid-search campaigns. DynamicCreative™ eliminates much of the repetition and manual labour associated with large-scale paid-search campaigns by automating much of the process.

DynamicCreative™ also enhances the relevance and quality of ads, improving click-through and return on investment, by allowing advertisers to include detailed information from their websites in each ad, for example – price or the number of items available.

DynamicCreative™ uses data from client backend systems, along with a set of user- definable business rules, to automatically generate the many thousands of keywords and ads needed by those with a large inventory of items or services for sale, such as those in the travel, retail and classified ads industries.

DynamicCreative™ then communicates directly with API (application programming interface) enabled search engines – such as Google - to create and update campaigns with little more than the click of a button. For search engines that do not yet have an API offering DynamicCreative™ exports ad campaigns to excel/tab-delimited files for submission to the search engines.