Case Studies

Read how e-channel and DynamicCreative™ have proved to be a winning combination when it comes to meeting the varying demands that both search engine marketing and optimisation brings for our clients.

JobsJobsJobs

DynamicCreative™ Smashes Industry Benchmark for JobsJobsJobs

The Challenge: To build a large differentiated campaign as quickly as possible, while maintaining cost per click targets, for a start-up business competing in a very crowded job classifieds market.

The Solution: DynamicCreative™ was used to rapidly create and efficiently maintain a 70,000 keyword campaign which was split into 8,000 ad groups serving up over 25,000 unique ad creatives, with dynamic content each pointing to a relevant and targeted landing page

'Google advised us that our click-through rates are double the industry average and we are thrilled with that because we are competing against players that have been doing this for more than 5 years. A higher click through rate means we are getting higher market reach and that is exactly what a start up needs.'
- Digital Marketing Manager, JobsJobsJobs

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Fairfax Digital, Drive.com.au

Dynamic Creative™ Drives Business for Leading Car Sales Site

The Challenge: Drive.com.au needed to build Search Engine Marketing creatives and keywords for used car listings in Google AdWords campaigns while meeting cost-per-unique-visitor targets.

The Solution: Drive.com.au used Dynamic Creative™ to quickly optimise granular campaigns with a high Google quality score.

'What really makes the difference is having more relevant creatives … the great thing is that I only spend money on something that exists on my website.'
- SEM Manager, Drive

Request the Fairfax Digital, Drive.com.au case study

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