Fairfax Digital Appoint e-channel for Paid Search

Fairfax Digital has appointed e-channel search to manage paid search for their transactional websites. The long-term deal includes their flagship brands RSVP and Stayz.

The deal follows a 3 month trial period where e-channel were asked to improve results on their existing campaigns.

e-channel CEO, Frank Grasso said that,

"Fairfax has one of the best internal search teams in the country. We took on this trial because we knew that our proprietary search technology, Dynamic Creative, would make the difference and give Fairfax the edge they were looking for. Dynamic Creative is specialised software that can expand campaigns while optimising relevance, which is exactly what sites like RSVP and Stayz need."

Lucas Ng, Director - Search & Analytics at Fairfax Digital, said that he was, "more than impressed with the results that e-channel search achieved in the trial", which decreased Cost Per Acquisition Rates by 29% and increased Click Through Rates by 20%.