PPC Software Now Infinitely Scalable

DynamicCreative™ is next generation Pay Per Click (PPC) software developed by IAB finalist and current iAwards winner; e-channel search, a leading Search Engine Marketing Agency. Currently in its 6th year of development the award winning Software has now been migrated to the cloud, ready for the rapid scale of international expansion.

One of the core features of DynamicCreative™ is its ability to generate and create ads and keywords based on consumer search intent. These keywords and ads are mapped directly to the most relevant landing page within an advertisers website. This ad Generation feature is ideal for online retailers, the travel industry and classified websites that are faced with the challenge of advertising websites with large and variable product and service listings.

The Software ad generation feature plugs into a website's database and can create, pause, edit or delete keywords & ads based on fluctuations in a website's inventory. DynamicCreative™ has been integrated with the Google Ad Parameters API since Google released it last year. e-channel search has since adapted DynamicCreative™ so that ad parameters can be updated in Yahoo. This means that real time ads can be produced with dynamic parameters such as price points, and SKU’s. For example, if a consumer types in "Flights from Sydney to New York", their intention is clearly to fly from Sydney to New York, the software will produce an ad that responds with the cost price of the flight and if applicable the number of seats or the offer end date – e.g. “Fly From Sydney to NY, from $1200, Offer Ends, July 30”. The searcher is then directed to a page in an advertisers website that contains the offer that was advertised in the ad. This process can be applied to every single product category, subcategory and item on a website allowing search advertisers to perform very sophisticated mass marketing campaigns in search engines.

Russell Banks, Director of Technology at e-channel Search said,

"The generation and publication process is quite complex and currently manages tens of millions of keywords and ads per day. While that is good enough for the Australia market, we knew that we would need to handle well over hundreds of millions of ads in the US or UK."

e-channel search uses DynamicCreative™ to manage all their PPC Accounts which include some of Australia's leading online travel, classifieds and retail brands. These websites have constantly changing inventory; it is critical that the ad creative contains true and correct representation of the inventory, the amount of inventory, and the price of the inventory. DynamicCreative™ regularly updates the website's inventory via a live data feed, detects changes and publishes the updates through the Google and Yahoo API. This process ensures that the inventory that is advertised is always correct.

DynamicCreative™ has been cloud hosted for over three months and is technically ready for rapid growth, e-channel search are now actively looking for Agency and Technology partners in Australia and internationally.

DynamicCreative™ is currently only available for purchase through e-channel search (the developers of the Technology), Frank Grasso, CEO said "at this stage our plan is to continue to go to the Australian Market as a specialized Search Agency, we are gaining good growth through our Sydney office selling direct to large brands and partnering with Ad and Media agencies. We are currently considering options and various business models for the US and UK markets."

e-channel search are a leading search engine marketing company in the Australian Marketplace. Formed in 1999 by CEO Frank Grasso, e-channel is a specialist in paid search marketing for large, dynamically generated websites. DynamicCreative™ was developed to help those website owners generate large and complex paid search marketing campaigns, producing compelling ads that are highly targeted and relevant to each item in the inventory of the web site.