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Testimonials

Read how e-Channel and DynamicCreative™ have proved to be a winning combination when it comes to meeting the varying demands that both search engine marketing and optimisation bring for our clients.

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Flight Centre

30 days after implementing the Dynamic Creative™ solution Flight Centre reported a 40% higher conversion compared to non – Dynamic Creative™ ads

'I have worked with e-Channel on many occasions over the past 7 years, and I am always impressed with the skills and industry knowledge that e-Channel possess.

There is never a lack of excitement from the e-Channel team. Their passion for excellence drives the team to consistently come up with new ideas and solutions for both website content and PPC campaigns.

Recently we have utilised e-Channel as a full-service solution, and within a matter of weeks we were receiving extraordinary results on our established, already optimised campaigns. I'm very pleased with the results that we've received from e-Channel and look forward to even greater results in the future.'

- Search Engine Marketing Manager, Flight Centre Limited, http://www.flightcentre.com.au

Fairfax Digital, Drive.com.au

Dynamic Creative™ Drives Business for Leading Car Sales Site

The Challenge: Drive.com.au needed to build Search Engine Marketing creatives and keywords for used car listings in Google AdWords campaigns while meeting cost-per-unique-visitor targets.

The Solution: Drive.com.au used DynamicCreative™ to quickly optimise granular campaigns with a high Google quality score.

'What really makes the difference is having more relevant creatives … the great thing is that I only spend money on something that exists on my website.'
- SEM Manager, Drive

Travellers Auto Barn

DynamicCreative™ massive increases number of leads for Travellers Auto Barn

'I can highly recommend E-Channel for their service. The key value proposition for us was that they would work with us every single step – and basically teaching us their know-how so we could implement it ourselves in the long-run. Bryan has been a fantastic account manager for us and reacted promptly to all our inquiries. The results speak for themselves and we have a massive increase in number of leads thanks to their services. .'

- Online Marketing Manager, Travellers Auto Barn

JobsJobsJobs

DynamicCreative™ Smashes Industry Benchmark for JobsJobsJobs

The Challenge: To build a large differentiated campaign as quickly as possible, while maintaining cost per click targets, for a start-up business competing in a very crowded job classifieds market.

The Solution: DynamicCreative™ was used to rapidly create and efficiently maintain a 70,000 keyword campaign which was split into 8,000 ad groups serving up over 25,000 unique ad creatives, with dynamic content each pointing to a relevant and targeted landing page

'Google advised us that our click-through rates are double the industry average and we are thrilled with that because we are competing against players that have been doing this for more than 5 years. A higher click through rate means we are getting higher market reach and that is exactly what a start-up needs.'
- Digital Marketing Manager, JobsJobsJobs

Client Endorsement: Adcorp

'e-channel search provides a great product and service offering. They are performance driven and turnaround times are fast, enabling us to exceed client expectations and campaign objectives. Dynamic CreativeTM eliminates the manual side of SEM optimisation, delivering exceptional results, where CPC's are improved week on week and the highest possible quality scores are achieved.'

- IT Manager, Adcorp, www.adcorp.com.au

Client Endorsement: Phil Hoffmann Travel

'Since working with e-channel search we have been impressed by their knowledge and systems for automating the search keywords. To have come up with a campaign on a manual basis would have taken forever. It's clear their expertise has taken away some of the mystique surrounding "search" and is in the long run going to save us wasting valuable dollars.
Accurate reporting enables us to track our results and see that we really are getting more clicks for our dollar and that as the campaigns get forever tweaked our ROI and our relevance rankings keep improving.

Of course we all want instant results, but with e-channel search we can see we are building strong foundations for future sustained growth in our online campaigns.'

- Project Manager, Phil Hoffmann Travel, www.pht.com.au