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DynamicCreative™
DynamicCreative™ is e-channel Search’s proprietary software that solves the major problem for large, database driven, and dynamic websites. It executes granular, long-tail keyword campaigns with “Great” Google Quality Score. It also streamlines the process of managing large volumes of on-demand tactical campaigns. [Patent Number: 2006233245]
DynamicCreative™ solves challenges faced by all Search Engine Marketers: in particular the challenge of dynamically optimising granular ad campaigns with a high Google Quality Score. Dynamic Creative™ boosts e-channel Search’s productivity by as much as 500 percent and improves Advertisers’ return on investment, on average, by over 30% (when compared to other leading search engine marketing agencies).
DynamicCreative™ makes it easy for those with large, dynamic websites to manage complex paid-search campaigns. DynamicCreative™ eliminates much of the repetition and manual labour associated with large-scale paid-search campaigns by automating much of the process.
DynamicCreative™ also enhances the relevance and quality of ads, improving click-through and return on investment, by allowing advertisers to include detailed information from their websites in each ad, for example – price or the number of items available.
DynamicCreative™ uses data from client backend systems, along with a set of user-definable business rules, to automatically generate the many thousands of keywords and ads needed by those with a large inventory of items or services for sale, such as those in the travel, retail and classified ads industries.
DynamicCreative™ then communicates directly with API (application programming interface) enabled search engines – such as Google - to create and update campaigns with little more than the click of a button. For search engines that do not yet have an API offering, DynamicCreative™ exports ad campaigns to Excel/tab-delimited files for submission to the search engines.
"What really makes the difference is having more relevant creatives ... the great thing is that I only spend money on something that exists on my website." - SEM Manager, Drive
for more information about DynamicCreative™, contact our sales team or call us on 1800 257 969
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