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e-channel search appoints Russell Banks as Technology Director
Prese Release: Sydney, October 22 2009
Experienced online marketer Russell Banks has joined e-channel search as Technology Director to meet the new demands of the business, which is currently shortlisted in the 2009 Deloitte Technology Fast 50 list. Most recently Mr Banks was Technical Director at Excite Digital Media. Prior to this worked at dgm as Head of Production and he was employee number two at Decide Interactive, which later became 24/7 Real Media.
e-channel search CEO Frank Grasso said that the appointment will help maintain the company’s leadership in Search Engine Marketing (SEM) automation using the patented Dynamic Creative™ solution.
“Russell is an experienced online marketer, strategist, technologist and senior manager,” Mr Grasso said. “He is a great fit with our technology-driven marketing company and he has proven experience in managing and sustaining rapid business growth.”Mr Banks said he looks forward to working closely with Mr Grasso, Head of Search Guy Wayland and Director of Search Johnny Kairouz.
“This is a unique opportunity to manage the company’s technology infrastructure, and lead the team developing e-channel search’s cutting edge search engine marketing software,” he said.
e-channel search and Emergent Digital partner for Middle East and North Africa market entry
Prese Release: Sydney, October 22 2009
Australian search engine marketing specialist e-channel search has formed a partnership with Emergent Digital, an online marketing and development company based in Dubai, to provide search marketing services to clients throughout the Middle East and North Africa (MENA).
The partnership brings together a formidable digital management team that includes online media veteran Tony Faure, the former CEO of NineMSN, and Philip Alexander, former Regional Corporate Development Director, Yahoo! South Asia.
Emergent Digital will use e-channel search’s unique Dynamic Creative™ technology as a platform to deliver search engine marketing services throughout the MENA region. Dynamic Creative™ automatically generates keywords and online ads based on inventory, regardless of volume, to increase efficiencies for companies and media agencies.
“Emergent Digital has reviewed search marketing technologies and services globally, and decided to engage with e-channel search based on its Dynamic Creative™ technology and track record of exceptional results,” Faure said. “We recognise that search marketing demands a combination of creativity, experience and technology, and e-channel search has all three.”
e-channel search chairman Philip Alexander said that the partnership’s combined experience would help the venture realise its aim to establish itself as the leading online search marketing force in the region.
“We are delighted to be recognised by Emergent Digital as the right fit for this exciting business venture in the Middle East and North Africa,” Alexander said.
Among the countries covered in the agreement are the UAE, Jordan, Lebanon, Kuwait, Saudi Arabia, Iraq, Qatar, Bahrain, Libya, Egypt and Oman.
“The efficiency of Dynamic Creative™ combined with the e-channel search methodology produces successful campaigns based on relevance and marketing principles,” said e-channel Director of Search Johnny Kairouz. “By applying proven marketing principles to search engine marketing, we can do in minutes what would usually take several people weeks to do manually. As a digital agency solution, this has the capacity to significantly reduce overheads and resources, which reduces campaign time and costs for clients.”
e-channel search appoints user experience expert Michaela Aguilar to search engine marketing team
Prese Release: Sydney, October 09, 2009
Australian search engine marketing innovator e-channel search has appointed user experience expert Michaela Aguilar to the position of Business Development Director.
Aguilar has extensive experience in strategic business development for online properties, having consulted to digital industry innovators such as ThoughtWorks, Nielsen Online and Hothouse Interactive, with a portfolio of bluechip clients including News Interactive, Telstra, Microsoft, Westpac and Toyota.
“Michaela has a great network and experience that she brings to e-channel search,” said e-channel search CEO Frank Grasso. “She has extensive knowledge of technology platforms combined with boundless energy and organisational skills – a fantastic combination.”
e-channel search is experiencing rapid growth and has hired four new key staff members in September due to new client wins and increased demand from existing customers.
Aguilar says that by joining e-channel search she is pursuing her passion for technology and online innovation.
“e-channel search is a fast-moving, fast–growing company with a stable of blue-chip clients,” Aguilar says. “Australian businesses are making larger investments in online marketing and e-channel search is growing and has a strong leadership team, so now is the perfect time for me to join the company.”
Earlier this year e-channel search appointed Guy Wayland (Head Of Search) and Johnny Kairouz (Director of Search) to help meet the demand from the professional search marketing industry.
"Johnny Search" latest to join e-Channel’s A-team
Prese Release: Sydney, 17 April, 2009
Search marketing leader e-Channel today announced the appointment of another key senior executive to this growing search company. The former Director of Search at Universal McCann, Johnny Kairouz, has been appointed Director of Search, heading up e-channel’s Agency Management division.
The announcement follows on last month’s appointment of industry veteran Guy Wayland as Head of Search.
e-Channel’s General Manager, Grant Goodall, said, “Johnny is a great addition to the national leadership team located in Sydney. His extensive search experience will contribute to our aggressive growth strategies. Johnny is well known in the search industry and is often referred to as ‘Johnny Search’ by his peers.”
Having worked in online marketing for over 10 years specialising in search marketing for seven years, Mr Kairouz works with both agencies and directly with clients to position search as a key component of implementing better marketing and advertising strategies within businesses.
At Universal McCann, he helped companies including Microsoft, the Australian Federal Government, Cathay Pacific, AMP and MasterCard to adopt search marketing strategies, both as standalone campaign drivers and within complex media schedules.
“Johnny helps both agency and client better understand how search marketing can best achieve marketing goals,” Mr Goodall said.
Mr Kairouz said that e-channel “ticks all the boxes”. “It's rare to find such a good fit of philosohphy and vision. Add to this what I believe to be the market’s best technology, Dynamic Creative, with proven performance for some very aggressive KPI-driven clients, I am the kid in the sweet factory.
e-Channel gives media agencies a level of strategy and performance that would otherwise be too expensive to deliver for clients who are leaders in their markets and who need to command a leadership position in search marketing.”
Prior to Universal McCann, Johnny was the Online Sales Manager with Reed Business responsible for the introduction of the search emphasis in Business Directories Infolink and Ferret. In 2004, Johnny headed up Search at Tempest Media and in 2002 received his search introduction with Australia’s then leading search agency Hitwise.
The announcement follows on last month’s appointment of industry veteran Guy Wayland as Head of Search.
e-Channel’s General Manager, Grant Goodall, said, “Johnny is a great addition to the national leadership team located in Sydney. His extensive search experience will contribute to our aggressive growth strategies. Johnny is well known in the search industry and is often referred to as ‘Johnny Search’ by his peers.”
Having worked in online marketing for over 10 years specialising in search marketing for seven years, Mr Kairouz works with both agencies and directly with clients to position search as a key component of implementing better marketing and advertising strategies within businesses.
At Universal McCann, he helped companies including Microsoft, the Australian Federal Government, Cathay Pacific, AMP and MasterCard to adopt search marketing strategies, both as standalone campaign drivers and within complex media schedules.
“Johnny helps both agency and client better understand how search marketing can best achieve marketing goals,” Mr Goodall said.
Mr Kairouz said that e-channel “ticks all the boxes”. “It's rare to find such a good fit of philosohphy and vision. Add to this what I believe to be the market’s best technology, Dynamic Creative, with proven performance for some very aggressive KPI-driven clients, I am the kid in the sweet factory.
e-Channel gives media agencies a level of strategy and performance that would otherwise be too expensive to deliver for clients who are leaders in their markets and who need to command a leadership position in search marketing.”
Prior to Universal McCann, Johnny was the Online Sales Manager with Reed Business responsible for the introduction of the search emphasis in Business Directories Infolink and Ferret. In 2004, Johnny headed up Search at Tempest Media and in 2002 received his search introduction with Australia’s then leading search agency Hitwise.
e-Channel expands Search ‘A’ Team with appointment of Guy Wayland as Head of Search
Leading Australian search marketing company e-Channel online is expanding its search ‘A’ Team with the appointment of industry veteran Guy Wayland as Head of Search.
e-Channel General Manager Grant Goodall said that Guy had joined the e-Channel team in Sydney to assist in the company's aggressive growth plan.
“Guy brings a wealth of knowledge and experience to the role of Head of Search,” Grant said.
With over eight years’ experience in search marketing, Guy headed up the SEO division of Decide Interactive, now 24/7 Search, for over three years. Founding WMS Consulting in November 2004 to meet the needs of clients, Guy has continued to work at the cutting edge of search marketing. Guy was lured to e-channel in March 2009.
Guy’s focus is on marketing messages and copy, with an objective of not only attracting visitors, but also turning them into customers. As an early adopter of the Internet as a user, and at the ver y birth of the SEM industry in Australia, Guy is able to impart great insight into how most users navigate and deal with the web, and has seen several technologies, search engines and platforms come and go.
Guy’s past clients include Telstra BigPond, NTTC, Tourism NSW, Netcomm, NRMA, Monash IVF, Deals Direct, Big Air ,RACV, Orange, Three, Roses Only, Quest Apartments, Australand, and Mitre 10. Other major international clients: Marks and Spencers, and B&Q (U.K), University of Waikato (N.Z).
Guy is a noted speaker on SEO, with speaking engagements including ecommerce Explained (2006), CeBit’s e-marketing and SEO (2007, 2008), Search Summit (2007) and SMX Sydney (2008), as well as hosting the popular Site Clinic at Search Engine Bootcamp.
"Guy is an industry veteran - we have known each other for many years and I am delighted to have him on the team," said e-channel CEO Frank Grasso.
About e-channel online
e-Channel online is Australia’s premier search engine marketing and optimisation agency, delivering highly relevant, targeted search engine marketing campaigns and search engine optimisation for its clients. e-Channel’s innovative search engine marketing platform, DynamicCreative™, is a powerful, patented campaign optimisation tool that assists large database-driven websites gain a competitive advantage by ensuring campaign relevance and increasing click volume and ad response without the extra cost.
Online advertisers win financial rewards for writing relevant ads
Prese Release: Sydney, 19 March, 2009
Consumers get better service when web landing pages are relevant to their search terms and the messages in online advertising, according to search engine marketing specialist e-Channel online.
e-Channel CEO Frank Grasso says that irrelevant landing pages turn consumers off search and notes that both Google and Yahoo reward relevant ads.
“They do this by charging you less for relevant ads, which reduces your cost per click,” Mr Grasso says. “Your business is rewarded not only by the consumer purchasing your product but by search engines themselves. The more relevant your ads, the cheaper your cost to release those ads.
“Search engines want to discourage advertisers from placing ads with low relevance. Irrelevant advertising would both annoy the consumer and lead to a loss in sales.”
A new online training video tells would-be advertisers how to design and produce relevant ads and landing pages in a campaign. The “SEM Relevance” video is the second in e-Channel online’s Seven Elements of Search Engine Marketing (SEM).
Mr Grasso says the video series reveals the processes used in his successful company for more than a decade.
“When working on campaigns, we allocate 25 percent of our time to ad relevance. It’s the most important part of any campaign.
“The cardinal sin of search would be to have the audience you captured in search looking at VWs for sale when they had searched for Barinas.”
About e-Channel online
e-Channel online is Australia’s premier search engine marketing and optimisation agency, delivering highly relevant, targeted search engine marketing campaigns and search engine optimisation for its clients. e-Channel’s innovative search engine marketing platform, DynamicCreative™, is a powerful, patented campaign optimisation tool that assists large database-driven websites gain a competitive advantage by ensuring campaign relevance and increasing click volume and ad response without the extra cost.
Media Contact Details
Leila Henderson Phone 08 8121 5264. Mobile 0414 69 70 71. Email leila@times8.com.au
Grant Goodall, General Manager, e-Channel. Phone 040 968 1094. Email grant@e-channel.com.au
e-Channel video series reveals secret recipe for search engine marketing (SEM) success
Prese Release: Sydney, 18 November, 2008
Search engine marketing agency e-Channel online shares its never-fail recipe for online success in its new video training series, the Seven Elements of Search Engine Marketing (SEM).
The series uses a pizza-making analogy to remove the mystique from this often misunderstood area.
As one of Australia's top five SEM companies, e-Channel is continually approached by clients seeking to understand the complex nature of natural, or organic, search results and paid search, such as Google advertising.
"Over more than a dozen years working in digital marketing, we have discovered a whole range of 'secret' ingredients to make our clients' campaigns successful," says e-Channel CEO Frank Grasso. "But we believe the digital marketing industry's growth has been held back by a lack of clarity around the principles that create an environment for success in search. By revealing these secrets, we believe we can grow the whole digital marketing industry pie, or in this case pizza, for the benefit of all."
Mr Grasso adds, "The video training series describes how to design spectacularly successful creative ads on a large-scale basis. This is a proven methodology we use ourselves for putting together consistent, quality creative ads. It includes workshopping with clients through all seven elements."
The Seven Elements of Search will be launched as a series of videos over the course of 2009, beginning with the Introductory Video, and closely followed by the second instalment, "Relevance".
"Relevance is the dough that forms the platform for the SEM pizza," Mr Grasso says. "This video homes in on the relevance of campaigns, a factor that is supported by Google and Yahoo, which reward clients for creating relevant ads."
e-Channel has provided training in the Seven Elements of Search to its larger clients, which include Australia's most successful travel companies, car sale websites and media companies. The company has also developed DynamicCreative™, a patented software program that automates a largely manual process, saves clients countless hours in creating keywords, and maximises the relevance of advertising.
In future releases of the Seven Elements video training series, viewers will learn how e-Channel successfully challenges traditional bid management tools used by many agencies, as well as the secret ingredients involved in: Prospecting, Competitive Frame, Campaign Structure, Creative, and Analytics.
About e-Channel online
e-Channel online is Australia’s premier search engine marketing and optimisation agency, delivering highly relevant, targeted search engine marketing campaigns and search engine optimisation for its clients. e-Channel’s innovative search engine marketing platform, DynamicCreative™, is a powerful, patented campaign optimisation tool that assists large database-driven websites gain a competitive advantage by ensuring campaign relevance and increasing click volume and ad response without the extra cost.
Media Contact Details
Leila Henderson Phone 08 8121 5264. Mobile 0414 69 70 71. Email leila@times8.com.au
Grant Goodall, General Manager, e-Channel. Phone 040 968 1094. Email grant@e-channel.com.au
e-Channel Growth Drives Launch of DynamicCreative Platform in Standalone Venture
Prese Release: Sydney, 18 November, 2008
e-Channel, a premium Australian search engine marketing and search engine optimisation (SEM and SEO) company, has today announced that it will launch its patented automated software search solution, DynamicCreative as an independent entity in 2009.
DynamicCreative (DC) is the software platform currently being offered to e-Channel customers as part of its consulting and search agency practice in the Australian market. The software will continue to be available to e-Channel customers and is expected to be launched independently in the first half of 2009.
According to Frank Grasso, CEO of e-Channel, the decision to launch DynamicCreative as a separate entity was driven by the growth of the e-Channel business.
“We believe that the timing is right to announce our plans to launch DynamicCreative as a standalone offering next year," Mr Grasso said. "It has always been part of the long term strategic plan to create a separate business for DynamicCreative to enable each venture to maximise its respective business potential. On the back of a very strong quarter of growth for e-Channel, now is the time.”
DynamicCreative software enables all organisations, but large organisations in particular, to efficiently manage their SEM campaigns through a sophisticated automation process that creates tens of thousands of relevant ads within seconds, incorporating keywords from the relevant company’s website. Smaller businesses also benefit from the easy-to-follow program, making it simple to design highly effective and relevant search ads and campaigns.
e-Channel was one of the first in Australia to offer SEO services and is still a leading SEO agency with innovative SEO solutions and SEM services.
DynamicCreative is an ideal solution any organisation that depends on its website for its business and that is spending a significant monthly budget on SEM campaigns.
“DynamicCreative has been built from the expertise we have developed as a leading SEM consultancy, working closely with organisations that want to stay competitive, get a great ROI and be visible in the market without wasting unnecessary resources on labour intensive SEM campaigns,” Mr Grasso said.
“This move is expected to drive further growth for e-Channel in 2009 as companies increasingly recognise that search marketing is highly specialised and that outsourcing to experts is more affordable and delivers massively better ROI than managing the process internally.”
About e-Channel online
e-Channel online is Australia’s premier search engine marketing agency, delivering highly relevant and targeted search engine marketing campaigns for its clients. e-Channel’s innovative search engine marketing platform, DynamicCreative, is a powerful, patented campaign optimisation tool that assist large database-driven websites to gain a competitive advantage by ensuring campaign relevance, increasing click volume and ad response without the extra cost.
Media Contact Details
Issued on behalf of e-Channel by Espresso Communications. For more information, please contact:
Grant Goodall, General Manager, e-Channel
Phone: 0409 681 094
Corrie McLeod, Espresso Communications
Phone: (02) 9909 1138 or Mobile: 0419 526 848
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