Archive for the ‘SEM Stuff’ Category
Business Development Manager - Sydney Based
Sydney – City Based
Attractive Salary + Attractive commission on sales
e-channel Search is a successful, fast growing internet advertising agency, specialising in search engine marketing and servicing some of Australia’s largest search spenders. e-channel has received multiple awards for its technology DynamicCreativeTM, including the Deloitte Technology Fast 50 and 500 in 2009 and 2010.
Due to recent growth, we require the services of a Business Development Manager. We are looking for someone with a passion for selling in the online media sector. This is an outstanding opportunity to be involved within the fastest growing advertising medium globally.
As an experienced Business Development Manager, you will be reporting directly to the Head of Search. You will be responsible for sourcing and closing new business for PPC Advertising. A minimum of 3 years face to face sales experience in an online environment is preferred.
You will possess excellent telephone technique and the ability to tailor proposals to the needs of your potential clients and a desire to succeed in an exciting fast growing environment.
Requirements:
- Be driven and passionate about selling
- Minimum of 3 years sales experience
- Excellent communication skills
- A high level of persistence with exceptional people skills
- Good understanding of Google and Yahoo PPC services
- Skilled in Microsoft office
- A Team Leader
- Ability to multi-task
- Track record in exceeding sales targets
- Experience with Salesforce CRM system or similar desirable
- Relevant University Degree or equivalent experience
- Experience in online or Search Engine Marketing preferred
If this sounds like you, and you would like to secure a position in a market leading organisation, send your resume, including a covering letter to jobs@e-channel.com.au.
A Position Description will be provided to short listed applicants.
This job is only open to Australian permanent residents and citizens.
Apply via Seek; http://www.seek.com.au/Job/business-development-manager/in/sydney-cbd-inner-west-eastern-suburbs/20100439
Business Development Manager/Sales Manager - Melbourne Based
Melbourne – City Based
Attractive Salary + Attractive commission on sales
e-channel Search is a successful, fast growing internet advertising agency, specialising in search engine marketing and servicing some of Australia’s largest search spenders. e-channel has received multiple awards for its technology DynamicCreativeTM, including the Deloitte Technology Fast 50 and 500 in 2009 and 2010.
Due to recent growth, we require the services of a Business Development Manager/ Sales Manager. We are looking for someone with a passion for selling in the online media sector. This is an outstanding opportunity to be involved within the fastest growing advertising medium globally.
As an experienced Business Development Manager/Sales Manager, you will be reporting directly to the Head of Search. You will be responsible for sourcing and closing new business for PPC Advertising. A minimum of 3 years face to face sales experience in an online environment is preferred.
You will possess excellent telephone technique and the ability to tailor proposals to the needs of your potential clients and a desire to succeed in an exciting fast growing environment.
Requirements:
- Be driven and passionate about selling
- Minimum of 3 years sales experience
- Excellent communication skills
- A high level of persistence with exceptional people skills
- Good understanding of Google and Yahoo PPC services
- Skilled in Microsoft office
- A Team Leader
- Ability to multi-task
- Track record in exceeding sales targets
- Experience with Salesforce CRM system or similar desirable
- Relevant University Degree or equivalent experience
- Experience in online or Search Engine Marketing preferred
If this sounds like you, and you would like to secure a position in a market leading organisation, send your resume, including a covering letter to jobs@e-channel.com.au.
A Position Description will be provided to short listed applicants.
This job is only open to Australian permanent residents and citizens.
Apply via Seek; http://www.seek.com.au/Job/business-development-manager-sales-manager/in/melbourne-cbd-inner-suburbs/20100192
Senior Web Application Developer & Developer - 2 Positions available
Do you like to solve puzzles, challenge your mind with interesting and complex projects and be surrounded by the best technology innovators?
With major brands in their client base, e-channel Search is one of Australia’s leading internet advertising agencies and is looking to fill two positions in their Adelaide CBD office. Specialising in one of the fastest growing industries, search engine marketing, e-channel’s R&D team have developed their own award winning technology DynamicCreativeTM to manage and implement search marketing campaigns.
We are seeking someone who:
- Wants to work on interesting problems and devise elegant solutions.
- Is passionate about web and software development.
- Follows industry websites/blogs to keep up with trends and innovations.
- Wants to be a part of a fast-paced and team-oriented work environment.
- Isn’t afraid to ask questions and voice opinions.
Required skills:
- 2+ or 5+ years of experience for Developer and Senior Developer, respectively.
- Proficiency in (either) Ruby, PHP or comparable language (such as Python).
- Experience with and understanding of XML, HTML and CSS.
- Bachelor of Science or comparable technology degree.
Desirable skills:
- Experience with Ruby on Rails.
- Familiar with MVC patterns.
- Experience with JavaScript and jQuery.
If this sounds like you, and you would like to secure a position in a market leading organisation, send us a cover letter and your CV to jobs@e-channel.com.au.
We offer excellent remuneration based on experience, a MacBook Pro to use as your primary development tool and a fun, jeans and t-shirt environment.
This job is only open to Australian permanent residents and citizens. No agencies please.
Job descriptions will only be supplied to short listed candidates.
Grasso To Present Latest Trends in Search Marketing
Frank Grasso, CEO of e-channel Search will be presenting an evening seminar this Wednesday the 29th of June as part of the Australian Marketing Institute’s local seminar and networking activities. Taking place in the charming and historic ‘Armoury’ Building behind the South Australian Museum, Grasso will deliver a comprehensive 45 minute presentation focusing on the latest trends and developments within the fast-paced, search engine marketing industry.
Grasso’s 45 minute presentation covers the very latest on producing optimal search marketing campaigns, focusing on high quality score, industry trends and developments, web analytics and SEO. Registration and complete event details can be found on the Australian Marketing Institute website; http://www.ami.org.au/Events/States/Details/marketing_seminar_adelaide_june.asp
e-channel Client Newsletter - June 21, 2011
Welcome
Thanks for reading e-channel’s client newsletter. This will be our last edition of the client newsletter. We have decided to utilise our Twitter handle (echannelsearch) as a way to disseminate information and also our blog post http://www.e-channel.com.au/blog
Articles
Social Media and Ranking in Search Results - Search Engine Watch
You’ve got to be in it to win it! This article discusses social media and how it can help ranking in search results. Read the full article here; http://searchengineland.com/seotable/social-media-ranking-search-results
43 Paid Search Signals You Need to Understand - Search Engine Watch, June 7, 2011
This article comprises a bunch of helpful definitions surrounding search marketing terms.
For the full article click here; http://searchenginewatch.com/article/2076542/43-Paid-Search-Signals-You-Need-To-Understand
Boost Your CTR with these 5 PPC Ad Copy Strategies - Search Engine Watch, June 17, 2011
Some interesting ad copy strategies to make your ads stand out.
Read the full article here; http://searchenginewatch.com/article/2079690/Boost-Your-CTR-With-These-5-PPC-Ad-Copy-Strategies
10 Language Barrier Busting Strategies For International Search Marketers - Search Engine Land, June 14, 2011
Advice on managing multinational Search.
Read the full article here; http://searchengineland.com/10-language-barrier-busting-strategies-for-international-search-marketers-81130
Google News
Google updates and trends
Google Analytics to Add Search Query Data From Webmaster Tools - Search Engine Land, June 7, 2011
Read the full article here; http://searchengineland.com/google-analytics-to-add-search-query-data-from-webmaster-tools-80442
Google Instant Pages - Search Engine Watch, June 15, 2011
Blogs
PPC Blog’s Greatest Hits a Compilation of Our Best Posts!
A collection of links with the best blogs posts from PPC Blog
Here is the link; http://ppcblog.com/ppcblogs-greatest-hits-a-compilation-of-our-best-posts/
Upcoming Events
TravelTech Sydney August 29, 2011
Includes a diverse array of topics and speakers revolving around the online and travel distribution business.
http://bit.ly/h2tuaF
e-channel Client Newsletter - June 7, 2011
Company News
Frank Grasso is currently speaking at No Vacancy Thailand. Frank was asked to speak on search marketing industry trends and strategies for the accommodation industry.
Articles
Retailers Lag on e-commerce - AdNews, 02/06/2011
Frank comments on US high-end department store, Barney’s launching their international e-commerce site and the effect it will have on Australian retailers.
http://www.adnews.com.au/news/retailers-lag-on-e-commerce
5 LinkedIn Tips - Fast Company, 07/06/2011
A short article discussing 5 tips that will help you leverage the business community that makes up LinkedIn.
http://www.fastcompany.com/1757298/5-linkedin-tips-you-didn’t-know
Ross Levinsohn: Yahoo’s Future is Content and Big, ‘Beautiful’ Ads - Ad Age Digital, 05/05/2011
Ross Levinsohn is the EVP of ‘Americas’ at Yahoo. He talks about the future of Yahoo and how he will make Yahoo, ‘the’ premier digital media company http://adage.com/u/iYr0tb
Google News
6 Ways to Tune Campaigns Running in Google’s Ad Sense/Display Network - ClickZ, 27/05/2011
This article discusses some advantages of contextual traffic as opposed to pure search … will get you thinking ….
Read the full article here; http://bit.ly/knBZHt
Google is Much More Important Than Facebook For Purchasing Decisions - Business Insider, 02/06/2011
Merrill Lynch and Bank of America a study, which demonstrated Google is more important than Facebook for purchasing decisions. For the full article http://bit.ly/iYOHNK
The New Online Wars - The Wall Street Journal, 07/06/2011
Google’s Executive Chairman, Eric Schmidt discusses the new platform wars, keeping information private and using technology for good and evil.
http://online.wsj.com/article/SB10001424052702303657404576362861950356484.html
Can Google Correlate Be Used as a PPC Tool - Search Engine Watch, 01/06/2011
Google have released a tool that that lets you see which search terms are always popular at the same time as one another.
bit.ly/jxEPA9
Google Analytics Tutorial: Determining Social Media ROI - Search Engine Watch, 01/06/2011
Tracking social media traffic via Google Analytics.
http://searchenginewatch.com/article/2075044/Google-Analytics-Tutorial-Determining-Social-Media-ROI
Upcoming Events
No Vacancy Thailand Bangkok June 7, 2011
Frank Grasso, e-channel CEO will be a featured speaker at No Vacancy’s inaugural Thailand event. With a strong local focus, the event will concentrate on updating delegates on that latest web and hotel market trends. Frank will be speaking on ‘Googling the Future’, see the full program on TravelTech website here; http://bit.ly/famXkU
AdTech Singapore June 16, 17, 2011
ad:tech Singapore brings together brand advertisers, traditional & interactive agencies, portals, on-line publishers and technology providers.
http://www.ad-tech.com/singapore/
TravelTech Sydney August 29, 2011
Includes a diverse array of topics and speakers revolving around the online and travel distribution business.
http://bit.ly/h2tuaF
Awards
e-channel came 43rd in the Anthill Smart 100 - thank-you for voting for us!
Asia Pacific Now Second Largest Travel Market, Poised for Online Growth
Asia Pacific (APAC) is now the second largest regional travel market worldwide, surging by 17% in 2010, surpassing the US. The report released by PhoCusWright last week (www.phocuswright.com/store/1608), attributes the travel growth to a stronger economy and growth in key emerging markets. Asia Pacific grew faster than all other regions, with the market poised for significant online growth.
Australian search advertising expenditure hits record levels
The Interactive Advertising Bureau (IAB) released its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC) this week, showing Australian online expenditure for the first three months of 2011 totalled $601 million – the largest ever Q1 record.
“For e-channel, IAB’s study reinforces where our company needs to be, making us optimistic in achieving our growth strategy, both locally and overseas”.
How to change your domain name without affecting Quality Score
We recently uncovered an issue which nearly saw a client lose page rank and consequently Quality Score.
After recently having a company domain name change, this client set about redirecting pages from their old domain to their new domain name. What we discovered were temporary 302 redirects existing for a few of their web pages, a 302 redirect is a ‘temporary redirect’, bringing across ‘0’ ranking power. Google does not confer any page weight to these pages, and it appears they also penalise ad Quality Score.
Upon discovering this issue, we promptly suggested changing the redirect by utilsing a 301 redirect, instead of a 302. The 301 redirect is permanent that is, the URL requested is no longer valid, and will exist at the new location from now on.
The ideal solution when moving to a new domain is to 301 redirect all the old pages to their equivalent page on the new domain. There are many types of redirects available, and the primary redirect used by practically all software and scripting languages is a 302.
The key point is that a 302 redirect is a temporary redirect, that is you need to check back, whereas a 301 redirect is permanent, that is that the URL requested is no longer valid, and will exist at the new location from now on.
A 301 redirect, whilst far from foolproof, is the “best available solution” to maintain the old pages, ‘off page’ benefit, such as PageRank, link popularity and anchor text, which will otherwise be lost.
In order to achieve the best result, a spreadsheet outlining the old and new pages should be created, that lists the old URLs and their equivalent new URL, and, upon launch, put in a 301 redirect from old to new.
If you have far too many pages to redirect, then at the least, refer to your analytics for the last 2 months and look for the pages providing 90% of the SEO traffic and then ensure those pages are mapped to the new pages of the site.
The client’s Quality Score is now back up between 7 to 10 (previously 1 to 2s). The Quality Score, CPCs and CPA will continue to improve over the coming weeks as the account gains more history. Positive effects have also been seen as more of our client’s pages are coming up in organic search. This will progress as Google index the site, driving more traffic and signups organically for them.
Google Shopping is here, Aussie retailer’s take note!
Yesterday, Google launched Google shopping in Australia. Accessible on the Google search page, the retail shopping site allows online retailers to advertise their products on-line, enabling shoppers to search for products, compare prices and read reviews. Good news for Adwords advertisers with the ability to add product extensions to their ads.