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Search Advertising is the Most Cost Effective

June 7th, 2009 by Bryan Ong

Marketers and advertisers, ever wonder where you should be investing your marketing or advertising dollars? Search advertising is definitely one that you should put it into your marketing mix and invest heavily as search advertising has been proven to be the most cost effective method of advertising (Piper Jaffray Study). The study shows that the cost per lead from the search engines is a fraction of the cost of email marketing, direct mail, online banners or yellow pages.

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Tags: search advertising

This entry was posted on Sunday, June 7th, 2009 at 10:08 pm and is filed under Paid Search, SEM Stuff. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.