When a Search Agency shares it’s IP and methodologies it demonstrates a number of great corporate qualities - Transparency, leadership, confidence and a team setting the standards and agenda in search. Great to see the latest initiative by e-Channel Search in launching the first in a series of Search Engine Marketing Training Videos. Thought I’d share the news… see link below to press release.  This initiative highlighted to me that there are many interesting & informative videos on search, particularly on YouTube. This one from e-Channel is different concentrating on how to design great creatives, giving it a point of difference. The fact that it is a proven method in an agency environment and assists with the very difficult task of designing a large number of ads (with less brain strain) for clients is fantastic!

http://www.e-channel.com.au/press-releases/       Check out the actual training video here:  http://au.youtube.com/watch?v=i9rKwFA9sqE

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This entry was posted on Tuesday, January 20th, 2009 at 12:45 pm and is filed under 7 elements of search, News, Paid Search, SEM Stuff, Search Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.