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Search media of choice in difficult times
January 6th, 2009 by e-channelI’ve read several articles over the last few months from a number of authors and publications and it seems to me that online advertising will be the media of choice to get companies through the tough times we are in! Specifically, pay per click advertising, will emerge as the preferred choice for many marketers as the move from banner and other forms of advertising dissipate.
All the research points to search marketing continuing to grow even in the downturn because, I suspect, it is a proven method of successful advertising with a great ROI, is very affordable and highly measurable.
One can only imagine that when the search fence sitters and depleting number of sceptics get over their fear of taking a search ‘ticket to ride’, consumers will have greater choice. In the meantime those with search in their marketing mix will weather the current financial storm and take market share from their competitors.
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This entry was posted on Tuesday, January 6th, 2009 at 4:41 pm and is filed under 7 elements of search, Paid Search, SEM Stuff, Search Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.