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Search Engine Marketing - Prove It!

December 18th, 2008 by e-channel

Many people ask me to prove that our people, software and search methods really work. I tell them our clients and results are our best proof. Several of our existing clients are happy to talk to companies looking to use our services & talk about results like just a few listed below. Others prefer to keep e-Channels results a secret (sshhhh)……from their competitors! Below are a number of real examples but we can’t show you company names! Some will allow us to talk about these results with you over the phone and some will give you a personal reference so contact us.

Career company XYZ - e-Channel improved CPC of $0.66 in January 08 to $0.46 in November 08. We are now at $0.37 CPC (Dec 08). The industry average is around $0.63 to $0.73. CTR is 11% the best competitor in the employment category has a CTR of 7.6%

Classified client X - CPC is now at $0.24. The client told us that an opposition agency was averaging mid .30’s

Car Loan company Y - before contracting e-Channel use one of Australia’s larger Ad agencies & their CPA was over $153. Within 9 months e-Channel’s team improved the CPA to $75.

Classified client Z -  e-Channel dropped their CPC from $0.37 to $0.19 and at the same time increase their traffic by almost 95% within a few months.

Client W-  e-Channel has delivered in 12 months:

• 30% decrease in CPA
• 22% increase in conversion volume
• 40% decrease in CPC
• 15% decrease in advertising cost

Book seller client XY - their KPI is  a $16 CPA, we are now $12 CPA

Florist Client - KPI is $0.71 (CPC) & $4.66 (cost/conversion). We are now at $0.51 (CPC) and $2.53 (cost/conversion)

Many of our clients are happy to provide verbal testimonial. Other examples can be found on our website.

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This entry was posted on Thursday, December 18th, 2008 at 9:25 am and is filed under Paid Search, SEM Stuff. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.