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e-Channel shares it SEM secrets with industry participants
Sydney’s Darling Harbour Chinese Gardens were the tranquil setting that greeted guests attending e-Channel seminar to industry search VIP’s Wednesday 12 November. What a great setting for a function, a few people who have lived in Sydney all their lives commented they had never been to the CBD gardens and were blown away. Massive gold fish, lizards sunning themselves & waterfalls greeted participants.
Guest speaker Caroline Rowe a Senior Lecturer for University of South Australia and Direct Marketing expert with 20 Years advertising and consulting experience gave away some of the secrets used by e-channel staff to build great SEM campaigns and Ads. The seminar lasted an hour and finished with an actual group Ad design session applying some of the newly learnt skills.
e-Channel spent 2 years constructing its search training methodology, called the 7 Elements of Search. The methodology is now a 65 page training manual that it now shares with its key clients.
2 Responses to “e-Channel shares it SEM secrets with industry participants”
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About the Authors
The world does not need another search engine marketing blog to tell us when Matt Cutts has a haircut or to regurgitate news that has just been posted on searchengineland.com. We will attempt to provide genuine commentary and opinion on how we see search today and where it is going in the future. I am the CEO of e-channel and my team and I will cover SEO and paid search and try to explore the marketing aspects of search rather than the technical. Please post your comments freely.
Frank Grasso, CEO
November 18th, 2008 at 11:19 am
Very few things in search bring me happiness and I have to say that this event was one of those things. I enjoyed being part of a gathering of search engine marketing professionals talking about how to write great ads for search engines and not waffle on about algorithms. The venue also made me happy!
November 18th, 2008 at 12:13 pm
A great function indeed. I overheard one of attendants say he was “Impressed with the methodology for advertising development that e-channel has in place”. Consistently writing appealing ads using best practices from the direct marketing industry is innovative in search and can be beneficial for every Paid search advertiser.