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Social Media and Organic Search

October 17th, 2008 by Frank Grasso

Social Media sites provide great branding opportunity for online businesses. Sites such as YouTube, Myspace, FaceBook, Flikr and Twitter are some of the most popular; and are used by a global and national audience.

All internet businesses should incorporate Social Media as part of their overall internet marketing strategy.  However, resourcing these activities can be time consuming for the company and the agency. If Social Media is to be used for the purpose of increasing organic (or non paid) search engine traffic one must carefully consider the limitations of the company’s resources to ensure that maximum ROI is achieved.
You can burn hours of time in YouTube and even if the Movie gets 1,000,000s of visits, it doesn’t necessarily increase your organic traffic. Likewise, 1,000s of Fans in Facebook is great awareness but may not increase your Organic Traffic.
Using Social Media to increase Organic Rankings
Two effective ways to increase rankings is to:

Extend your website content – depending on your audience’s needs this can include but is not limited to:

1. User Reviews
2. Testimonials
3. Blog posts - These can be informative, funny, controversial or anything that the organisation can produce that will appeal to the online community

Be a good Social Media Citizen

1. You need to be active in the community you want to excel in
2. Develop trust, make friends and influence the community

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This entry was posted on Friday, October 17th, 2008 at 3:43 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.