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Google API Fees lowered – now cheaper to ad and update ads

April 17th, 2008 by Frank Grasso

This is either a great big coincidence or Google being incredibly responsive.

In my last post I mentioned a conversation between myself and Mark Armstrong from Google at SMX Sydney where I said that the cost of updating and creating ads was excessive.

Today I got an email from the adwords api team that the cost of some api calls has been lowered

Thank you Google – this will make a big difference to the way we optimise ads

 

From the API Newsletter Below

Effective today, we have lowered the number of API units charged for the following services:Service Name, Former Rate (in API units), New Rate    

  • addAds: 125 -> 50 per item
  • addCriteria: 25 -> 20 per item
  • updateCriteria: 10 -> 3 per item
  • getKeywordVariations: 25 -> 20
  • getKeywordsFromSite: 25 -> 20
  • estimateAdGroupList: 25 -> 20 per item
  • estimateCampaignList: 25 -> 20 per item
  • estimateKeywordList: 25 -> 20 per item
  • scheduleReportJob: 1000 -> 500

 

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About the Authors

The world does not need another search engine marketing blog to tell us when Matt Cutts has a haircut or to regurgitate news that has just been posted on searchengineland.com. We will attempt to provide genuine commentary and opinion on how we see search today and where it is going in the future. I am the CEO of e-channel and my team and I will cover SEO and paid search and try to explore the marketing aspects of search rather than the technical. Please post your comments freely.

Frank Grasso, CEO