April 16th, 2008 by Frank Grasso

SMX Sydney was a great success well done Barry.  I went to all the way to San Jose last year to hear what our international comrades think about search and Barry has saved me a trip this year by bringing the best of the best to us here in Australia.

Some of the A list thought leaders that I got to discuss the future of search with were Danny Sullivan, Rand Fiskin, and Gord Hotchkiss.  I couldn’t get within 10 feet of these guys in San  Jose.

It was also very good to see a lot of very familiar Australian faces in the crowd.  My old mate Mark Armstrong from Google and I had a very constructive conversation about AdWord API Fees – I said they were a touch expensive to add and update ads and he accused me of melting down several adwords servers and causing the San Fran power grid to shut down when the adwords api was free. We came to a mutual agreement that the adwords api fee was a good way to make people like me develop smarter software and hopefully he will push my feedback up to the people that set the api quota system and make it cheaper to publish ads.

Apology

I would like to make a public apology to Stuart Bartram from Double Click for calling him a big tool in the middle of my SEM tool kit presentation.  What I meant to say was that there were many big companies in the market that “BUILD” SEM tools - instead I said, “there are many big tools in the market” while pointing to Stuart. – Sorry about that matey, it was a genuine slip.

Thank You

Thanks to Adam Lasnik for being so incredibly generous with his time and sharing so much webmaster tool wisdom.  The legendary Rand Fiskin  - thanks for sharing SMO/M insights.  Of course Danny Sullivan for his views on the future of Bid Management.

Last but by no way least thank you to the very lovely Ani Babaian for sharing the incredible Live Webmaster Center with the Aussies and for draging us to the ice bar.

 

 

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