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SMX Presso’s
April 16th, 2008 by Frank Grasso
To those of you that missed SMX Sydney here are my two presentations
- First session was managing ads that convert (will open in PPT) – always a difficult topic but one of my favourites none the less.
- Second was SEM toolkit (PPT) where I discussed the importance of campaign management and how Dynamic Creative solves the pressing problems that search enginine marketers face in a Quality Score world of SEM.
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The world does not need another search engine marketing blog to tell us when Matt Cutts has a haircut or to regurgitate news that has just been posted on searchengineland.com. We will attempt to provide genuine commentary and opinion on how we see search today and where it is going in the future. I am the CEO of e-channel and my team and I will cover SEO and paid search and try to explore the marketing aspects of search rather than the technical. Please post your comments freely.
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