Archive for February, 2008

Bootcamp Brisbane

February 27th, 2008 by Frank Grasso

I was asked to talk about the major issues to consider when running a search engine marketing campaign on a budget. The theme for the Brisbane bootcamp was travel and travel is of course a competitive category. Of course it is possible to compete but there are no shortcuts.

You can download the presentation here

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The world does not need another search engine marketing blog to tell us when Matt Cutts has a haircut or to regurgitate news that has just been posted on searchengineland.com. We will attempt to provide genuine commentary and opinion on how we see search today and where it is going in the future. I am the CEO of e-channel and my team and I will cover SEO and paid search and try to explore the marketing aspects of search rather than the technical. Please post your comments freely.

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