After working in Tourism for 17 years on major marketing campaigns I thought I was reasonably IT savvy but having recently joined e-channel I realise, knowing what I know now, my advertising strategies would be very different today, especially in terms of any online media strategies.

Much of the non IT marketing world would think you were from another planet if you started talking the IT lingo.

Some marketers in tourism for example might think longtail is a new budget airline entering the Australian market or a new species of Wallaby!

If you’re a marketing executive and haven’t heard of the longtail or terms like Spider, SOAP, DELTA and PageRank, then chances are your competitors that do will be attacking your market share. It may be that you are not as knowledgeable in online marketing as you think you are?

Search engine marketing (SEM) and search engine optimisation (SEO) companies are revolutionising advertising with campaigns able to respond to customer reaction almost instantly. Online advertising is a relatively new world rapidly evolving, more and more companies, that get online media, are spending a larger portion of their advertising dollars on SEM. Online advertising is also one of the most affordable and measurable components of a media campaign, but some are still shy to engage it. Much of this resistance is due to a lack of knowledge and perhaps the sectors inability to communicate the product benefits simply. Those companies that have embraced it are reaping the rewards and keeping it quiet.

As one of Australia’s leading SEM & SEO providers we find time and again that people think they have this area covered but most don’t. This advertising sector is evolving, for the better, so quickly that efficiencies dreamed about a year ago are now achievable. One of our challenges is educating business people about the power of online advertising, once you explain the product and demonstrate the results, it sells itself!

If you’re a CEO or a marketing decision maker and your website is vital to your business, or you spend more than $5,000 a month on advertising and your online marketing is an after-thought you’re leaving the door open to competitors.

Find out if you should be advertising in the longtail and discover why on-line advertising is expanding faster than any other form of advertising globally.

If you want to know more about SEM or the longtail contact us at e-channel.

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Tags: Travel search

This entry was posted on Tuesday, November 13th, 2007 at 3:53 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.