I asked over 200 people I know in the internet marketing world (via my LinkedIn network) to tell me where they get their SEM and SEO news and here are the most popular responses after I striped away the serious spammers.

1. www.SearchEngineLand.com - An industry standard - Good info
2. www.bluehatseo.com - Borderline spam - a good read but spam nonetheless
3. www.searchenginewatch.com - Its been around from the beginning of search and still worth a read
4. www.SEObook.com - Lots of content - Good Glossary
5. www.SEOmoz.org - Half way between publishing and providing services - a good read at times
6. www.emarketer.com - Great in the broader Internet marketing world and Good on search
7. www.marketingvoices.com - Very professional and very informative
8. www.mediapost.com - More of a marketing site than search marketing but a good read
9. www.sphinn.com - A social media site made just for us

Share This (Digg it, Furl it, e-mail it, etc)

Posted in Search Industry | No Comments »

After working in Tourism for 17 years on major marketing campaigns I thought I was reasonably IT savvy but having recently joined e-channel I realise, knowing what I know now, my advertising strategies would be very different today, especially in terms of any online media strategies.

Much of the non IT marketing world would think you were from another planet if you started talking the IT lingo.

Some marketers in tourism for example might think longtail is a new budget airline entering the Australian market or a new species of Wallaby!

If you’re a marketing executive and haven’t heard of the longtail or terms like Spider, SOAP, DELTA and PageRank, then chances are your competitors that do will be attacking your market share. It may be that you are not as knowledgeable in online marketing as you think you are?

Search engine marketing (SEM) and search engine optimisation (SEO) companies are revolutionising advertising with campaigns able to respond to customer reaction almost instantly. Online advertising is a relatively new world rapidly evolving, more and more companies, that get online media, are spending a larger portion of their advertising dollars on SEM. Online advertising is also one of the most affordable and measurable components of a media campaign, but some are still shy to engage it. Much of this resistance is due to a lack of knowledge and perhaps the sectors inability to communicate the product benefits simply. Those companies that have embraced it are reaping the rewards and keeping it quiet.

As one of Australia’s leading SEM & SEO providers we find time and again that people think they have this area covered but most don’t. This advertising sector is evolving, for the better, so quickly that efficiencies dreamed about a year ago are now achievable. One of our challenges is educating business people about the power of online advertising, once you explain the product and demonstrate the results, it sells itself!

If you’re a CEO or a marketing decision maker and your website is vital to your business, or you spend more than $5,000 a month on advertising and your online marketing is an after-thought you’re leaving the door open to competitors.

Find out if you should be advertising in the longtail and discover why on-line advertising is expanding faster than any other form of advertising globally.

If you want to know more about SEM or the longtail contact us at e-channel.

Share This (Digg it, Furl it, e-mail it, etc)

Tags: Travel search
Posted in Uncategorized | No Comments »

E-channel one of Australia’s leading search engine marketing agencies has appointed Grant Goodall, a former leading figure in tourism, as its new General Manager.

Grant will bring over 20 years experience in a diverse range of executive management and marketing positions to e-channel and will assist with the company’s growth expectations.

CEO and founder of e-channel Frank Grasso said ‘Grant as a previous Executive Director of the Western Australian Tourism Commission, CEO of Tourism Council Australia (SA), CEO of Travelmarvel and NZTP Travel, General Manager of Hertz Campervans Aust/NZ has recognised credentials in the national and international tourism sector. One of our fastest growing market segments is from tourism businesses, so Grant’s knowledge will be crucial to further growth.’

Mr Grasso said, ‘this is a key senior appointment for our expanding business as the up-take of Dynamic Creative™ our search engine marketing platform, applicable to any business with a website, goes from strength to strength.’

Grant business diversity and depth is further demonstrated with his racing connections as current Chairman of Harness Racing SA.

General Manager Grant Goodall said, ‘he was delighted to be joining such a dynamic company, with exciting growth prospects in Australia and globally.
The e-channel services and product are in my opinion exceptionally unique and world class. The difference we can make to the bottom-line of any business with a website is astonishing, anyone not using our type of product in the marketing and promotion of their business is limiting their businesses profitability and potential!’

Share This (Digg it, Furl it, e-mail it, etc)

Posted in News | No Comments »