Links and Social Media SES san Jose 07

August 31st, 2007 by Frank Grasso

Don’t buy links but bait them in Dig that’s ok. The Matt Cutts attacks were getting boring the paid links debate is boring I am over it but clearly thousands of SEO’s are still up for the fight. I have been doing this stuff since 99 and its always been the same story. Find an easy way to get links and the search engines will find a way to neutralise them. The social media optimisation link baiting methods are dangerous in my opinion and if they truly are endorsed by Google they are hypocritical. I must say that I did not exactly hear a google representative say that link baiting is ok they just peep towing the same old line “write great content and people will link”. Links are hard to achieve naturally and that why there is such a big weighting place on them in the ranking algorithms. I think that social media optimisation has much more appeal to it than just a link baiting tactic. Watch this space because social media optimisation (or social media marketing) is only going to get bigger and bigger. There is no denying the popularity of myspace, youtube, dig, technorati and there is no sign of it slowing down.


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The world does not need another search engine marketing blog to tell us when Matt Cutts has a haircut or to regurgitate news that has just been posted on searchengineland.com. We will attempt to provide genuine commentary and opinion on how we see search today and where it is going in the future. I am the CEO of e-channel and my team and I will cover SEO and paid search and try to explore the marketing aspects of search rather than the technical. Please post your comments freely.

Frank Grasso, CEO