Search Engine Marketing (SEM)

Search engine marketing is more than just buying pay per click advertising in search engines.
It involves ongoing planning, execution, measurement and analysis

Search engine marketing (SEM) is also referred to as pay per click (PPC) advertising. The ads appear as “Sponsored Links” in the major search engines.

How we can help

We take the time to understand your marketing goals and help you identify opportunities in search. We then go through the following process:

  1. Planning
    1. Keyword selection and categorisation
    2. Identify / develop ad & creative offers
    3. Design campaign
  2. Execution
    1. Write search engine ad creative
    2. Select or create website landing pages
    3. Set up campaigns in search engines
  3. Management
    1. Bid management to meet Key Performance Indicators
    2. AB and Multivariate ad and landing page testings
  4. Analysis
    1. Analyse results and improve campaign
    2. Report to you, weekly, monthly or quarterly

We can offer fixed price services or performance based pricing

Our Services

Overview

Search Engine Marketing

DynamicCreative™




Qualifications

DIVIDE

adword professional

Our Search Optimisers all have degrees in marketing and are adwords qualified.

"We are committed to the ongoing marketing and technical training of our staff to ensure that they stay at the top of their game"

Frank Grasso, CEO
e-channelDIVIDE