e-channel wins National iAwards (Tourism & Hospitality)

e-channel wins National iAward (Tourism And Hospitality) for its Search Marketing Technology, DynamicCreative™.

By winning the national iAward for its technology, DynamicCreative™, e-channel has been recognised for its excellence and leadership in search marketing for the Travel sector

What are the iAwards ?

The iAwards are Australia’s premier technology innovation awards. E-channel Search and DynamicCreative™ will now represent Australia in the Tourism and Hospitality category at the international APICTA Awards, to be held in Malaysia later this year, where they will share the spotlight with the best of innovation and technology from the Asia Pacific Region.

What is DynamicCreative™ ?

DynamicCreative™ is a class leading technology which automates the production of search engine marketing campaigns and advertising creative's, and uploads them directly to the Search Engines. DynamicCreative™ was created to generate search campaigns for large database driven web sites which have a large rapidly changing inventory list.

Technology Director of e-channel, Russell Banks said

"DynamicCreative™ allows us to manage large websites with frequently changing inventory and prices. We pass these changes in the search engine ads directly to the search engines. This is ideal for the Tourism and Hospitality sector."

Why the Tourism Hospitality Sector ?

e-channel' CEO, Frank Grasso said "DynamicCreative™ is connected to a web site via an interface which allows the system to frequently check the whole database for changes in numbers or price, and adjust these parameters in the ad creatives. In addition, because it understands the number of rooms available, adverts can be stopped when all rooms in a certain category or hotel are sold out."

Who are e-channel

e-channel search is a leading search marketing provider in Australia, founded in 1999, with expertise in Pay Per Click (PPC) search marketing, Search Engine optimisation (SEO), and social media.